Verrone Swim

Thank you for Swimming!

Challenge: Build a girls swimwear brand that focuses on quality, well fitting, timeless silhouettes, made in sophisticated prints that flies in the face of conventionally poor quality, cheesy girls swimsuits.

I was given the opportunity to work with Verrone Swim, a New York startup, who was looking to develop a luxury girls swimwear line embodying a sophisticated and feminine spirit where curiosity and play meet.   Building the brand from scratch began with creating the overall brand ethos, developing the logo and packaging design, as well as designing a cohesive collection of thoughtfully produced, environmentally conscious, beautiful swimwear for young girls. Drawing inspiration from vintage European travel, I created a unified brand voice across the website, marketing, photoshoots, and social media campaigns. Providing thoughtfully curated content for mothers and girls made Verrone Swim the brand sought after by celebrities, children's fashion magazines, and luxury retailers.